More Tape per Roll:  More than double the amount of tape compared to 1in x 10yd rolls.

Easy to Use:  The perforated edges of the tape makes it easier to tear off a piece from the roll.

Enhanced Grip: The woven cotton pattern of the tape makes it easier to hold on.

Durable and Reliable: The zinc oxide "sticky side" of the tape is the right strength to reliably stick without being so strong that it is difficult to remove in the future.